
Excellence in commercialisation, growth and business change
about us
To win work in UK rail it is helpful to have a partner who understands how to help you to think long-term, design for success and invest wisely. That is where RBD Advisory comes in.
Our team of highly experienced advisors can unlock the business development support you need to put you in the best possible position to win work and grow your business.
Serving client needs
Our mission is to help our clients to commercial success using unrivalled rail industry knowledge, insight and access.
Supply chain
We help you find the best commercial opportunities, whilst we help break-through commercial barriers to win sales & grow.
Integrators
We will help you win work using innovation that drives profit and delivers client satisfaction.
consultants
We help find innovation to stay ahead of the competition and grow diverse capabilities to win market share.
asset owners
We help to create the best supply chain engagement strategies.
PIPELINE & INTRODUCTIONS
We provide a tailored service to help you build a pipeline of targeted business development opportunities.
Our Pipeline & Introductions service is designed with three primary objectives.
- Connect with opportunities: Specialist market assessment, develop your pipeline and position your USP
- Find your customers: Identify your customer needs, understand buying influences and help develop relationships
- Prioritise routes to market: clarify strategic priorities, rank opportunities and help you focus investment
ADVISORY SERVICES
We help our clients on a traditional advisory basis, charging a day rate or fixed fees for agreed scope
System to commercialise innovation
We can help facilitate your process to drive growth, bringing expertise and content at each stage.
- We help ensure your value proposition is clear and addresses customer needs and context
We help identify all the things you need to commercialise, and build practical plans & roadmaps to put them in place
We help identify and select the right partners, design your partnerships, and secure finance
We help tailor your marketing strategy, and assist with targeted profile raising via RBD publications & events
We help identify upcoming opportunities, develop your bidding strategy and response, and negotiate contracts
Do you know your best commercial opportunities?
Our unique pipelines and introductions service is specifically tailored to allow you to develop your pipeline and position your USP. Interested in learning more?
are you delivering innovation that really drives profit?
We can help facilitate your process to drive growth, bringing expertise and content at each stage.
are you looking to get ahead of the competition?
To help our clients to gain the insight they need, our senior advisory team work collaboratively to make sure that the right things are delivered at the right time and in the most impactful way.
do you need access to the latest innovators?
We help ensure your value proposition is clear and addresses customer needs and context We help identify all the things you need to commercialise, and build practical plans & roadmaps.
Helping you to grow
Why not speak to us and see how we can help your business grow?
OUR SERVICES
Pipeline & Introductions
Find the right opportunities
We provide a tailored service to help you build a pipeline of targeted business development opportunities.
Our Pipeline & Introductions service is designed with three primary objectives.
- Connect with opportunities: Specialist market assessment, develop your pipeline and position your USP
- Find your customers: Identify your customer needs, understand buying influences and help develop relationships
- Prioritise routes to market: clarify strategic priorities, rank opportunities and help you focus investment

SYSTEM TO COMMERCIALISE INNOVATION
COMMERCIAL OUTCOMES FROM YOUR INNOVATION
- We help ensure your value proposition is clear and addresses customer needs and context
We help identify all the things you need to commercialise, and build practical plans & roadmaps to put them in place
We help identify and select the right partners, design your partnerships, and secure finance
We help tailor your marketing strategy, and assist with targeted profile raising via RBD publications & events
We help identify upcoming opportunities, develop your bidding strategy and response, and negotiate contracts

Strategic Advisory
Strategic Business Advisory
We work with our clients to gain a deep-rooted insight into their business and their aspirations for the future. We assist and challenge the in-house teams to help them to realise their goals. We recognise that every business is unique with its own complex challenges and opportunities in a multitude of areas. To help our clients to gain the insight they need, our senior advisory team work collaboratively to make sure that the right things are delivered at the right time and in the most impactful way.
Through years of experience, our team has developed a unique approach. Our in-depth advisory programmes use a variety of techniques and tools to help business owners to meet their goals. Whether it be profit growth, minimising risk, rapid expansion, long-term stability, preparing for exit or any other requirement, our approach is uniquely tailored to meet the wants, needs and expectations of each and every client.

The rail ecosystem
We help organisations to look at the bigger picture, by striking a balance between staying competitive, driving innovation and preserving our environment.
The world is facing unprecedented challenges in the face of climate change and growing inequality. The time for talking is over. Businesses, governments, the financial community and other stakeholders see the 2020s as the decade for action, with major new commitments to achieving Net Zero emissions.
We’re proud to help our clients to have a positive impact, drawing on our deep expertise to assess the risks and harness the opportunities. Acting responsibly is no longer a choice – it’s a business imperative.

CHIEF EXECUTIVE
RBD Advisory and RBD Ventures combine strong expertise with specialist insight, helping to transform businesses by supporting them to adapt and meet their customers’ ever-changing requirements. We are a trusted partner to our clients, offering a range of services designed to deliver sustainable success.
Insights & CASE STUDIES
Inclusion and diversity – making business better
Learn the importance of inclusion and diversity in the modern workplace and making business better.
Read moreCOP26 Focus: Part One
What COP26 did (and didn’t) do for rail – Part One
Read moreCOP26 Focus: Part Two
What COP26 did (and didn’t) do for rail – Part Two
Read more
Contact us
Call us
0800 046 7320
E-mail us
martin@rbdadvisory.com
Our office
Princes House, Hull, HU2 8HX