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Services
PIPELINE & INTRODUCTIONS
We provide a tailored service to help you build a pipeline of targeted business development opportunities.
Our Pipeline & Introductions service is designed with three primary objectives.
- Connect with opportunities: Specialist market assessment, develop your pipeline and position your USP
- Find your customers: Identify your customer needs, understand buying influences and help develop relationships
- Prioritise routes to market: clarify strategic priorities, rank opportunities and help you focus investment
HOW WE DO IT
Access to continuous horizon scanning
We are in communication with multiple rail sector customers and suppliers on a daily basis, and receive continual intelligence we share in a targeted way
Monthly pipeline meeting
(typically 1-2 hours) - opportunities, market developments and other insights relevant to you. Also, time critical opportunities - we will share with you as they arise
Partnering opportunities
by understanding your strategy, we will be on the look out for targeted collaboration options and can facilitate introductions where desired
Review discussion every 6 months
ensuring our relationship is working effectively for you and how we can improve
what you receive
- Notification of opportunities as they arise
- Monthly meeting to help build your pipeline of opportunities
- Facilitate targeted introductions to potential customers and partners
- Ongoing advice on prioritisation aligned to your strategy
System to commercialise innovation
We can help facilitate your process to drive growth, bringing expertise and content at each stage.
- We help ensure your value proposition is clear and addresses customer needs and context
We help identify all the things you need to commercialise, and build practical plans & roadmaps to put them in place
We help identify and select the right partners, design your partnerships, and secure finance
We help tailor your marketing strategy, and assist with targeted profile raising via RBD publications & events
We help identify upcoming opportunities, develop your bidding strategy and response, and negotiate contracts
WHAT IS INVOLVED
commercialise innovation
We help accelerate the cycle of innovation, engage user & supplier communities and build & deploy commercial plans
DELIVER BUSINESS CHANGE
We help design, build & deploy partnerships. We also provide support on securing investment, tax credits, and deliver desired culture change
PROFILE RAISING
We will deploy advertising and PR whilst providing media training through the RBD family. We will develop a go-to-market strategy whilst designing and deploying marketing campaigns
SCI METHODOLOGY
We will apply our SCI methodology to help ensure a comprehensive approach that targets the right activities on the right success criteria at the right time
what you receive
- Committed days every month from our team of experienced specialists
- Team will be adapted to meet your specific needs as these change over time
- Planning, organising & facilitating user-supplier engagement
- Designing, writing and deploying commercialisation plans
Contact us
Call us
0800 046 7320
E-mail us
martin@rbdadvisory.com
Our office
Princes House, Hull, HU2 8HX
